Sr. Marketing Communications Mgr, Customer VisitsThe Manager of Customer Visits/ Sales Enablement will be responsible for developing the program infrastructure for all client visits, including large advertisers, agencies, mid-tier and small advertisers, partners, publishers, resellers, influencers and analysts, to Yahoo! offices. You will partner with other marketing groups and executives across Yahoo! to develop customizable content that appeals to customers’ marketing objectives and tells Yahoo!’s story loudly and proudly. This includes working with executives to understand clients’ marketing objectives, developing modular content that can be tailored to each client visit and coordinating content support to execute the events.
 
The manager will have strong online advertising and media expertise, creativity and strategic vision in order to successfully develop and execute compelling Yahoo! customer visit programs. The desired candidate has managed or played a critical support role in successful marketing programs to trade audiences.
 
Job Responsibilities:
 
• Develop modular content that can be tailored by sales teams and executives that directly addresses advertisers’, publishers’ and partners’ marketing objectives and creatively tells Yahoo!’s story

• Partner with cross-functional subject matter experts to develop compelling material from each Yahoo! discipline that can be standardized for executive presenters, including customer case studies, category and/or audience research, ad formats, branded content, data policy and consumer control

• Create program infrastructure to execute events, including an online library of turnkey presentations for regional sales teams to access via Yahoo!’s online content management system

• Ensure content and presentations are relevant and up to date with the latest marketing solutions and data

• Work with cross-functional teams, including Sales, Marketing, Events, Communications and Product groups to execute thought leadership program in regional markets, including North America, Europe, Asia Pacific and Emerging Markets

• Ensure that thought leadership program is synchronized with the consumer and trade marketing messaging and plans

• Create a feedback mechanism with executive and sales teams to ensure content is compelling and/or adapt it for future events

Minimum Qualifications:

• Demonstrated track record of supporting and executing successful marketing communications programs

• Demonstrated project management skills, including planning, prioritizing, setting timelines and driving the delivery of work on multiple efforts concurrently

• Strong familiarity with the digital space and knows how to demonstrate the value of online to our clients as well and internal stakeholders

• Ability to work and thrive in a cross-functional, cross-geographical teams

• Excellent communication, interpersonal, organizational, presentation and planning skills

• Creative, high positive energy and an ability to execute a must

• Bachelors Degree in Marketing or Communication with 5+ years of relevant experience; combination of agency and client side experience is strongly preferred
Sr Product Marketing MgrSr Mgr Product MgmtSr Mgr, Licensing & Business DevelopmentMarketing Web Analytics MgrSr. Mgr, Consumer InsightsMarketing to deliver against the in-product marketing to be used by Consumer Marketing B BSr Mgr Product Mgmt Tracking Code Job with engineering sales marketing and support to meetworld around us Our customers do their work across or through direct interactions with prospectiveglobal sales and marketing organization to understand marketing and web investment effectiveness and improve marketingBusiness Title Sr Mgr Consumer Insights Requisition No BR Category Marketing Sales based initiatives and
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Job TitleSr. Marketing Communications Mgr, Customer Visits
CompanyYahoo!
LocationSunnyvale, CA
CategoryMarketing/PR
Posted Bycmurdockmp
Date2009-10-17
Description
The Manager of Customer Visits/ Sales Enablement will be responsible for developing the program infrastructure for all client visits, including large advertisers, agencies, mid-tier and small advertisers, partners, publishers, resellers, influencers and analysts, to Yahoo! offices. You will partner with other marketing groups and executives across Yahoo! to develop customizable content that appeals to customers marketing objectives and tells Yahoo!s story loudly and proudly. This includes working with executives to understand clients marketing objectives, developing modular content that can be tailored to each client visit and coordinating content support to execute the events.
 
The manager will have strong online advertising and media expertise, creativity and strategic vision in order to successfully develop and execute compelling Yahoo! customer visit programs. The desired candidate has managed or played a critical support role in successful marketing programs to trade audiences.
 
Job Responsibilities:
 
Develop modular content that can be tailored by sales teams and executives that directly addresses advertisers, publishers and partners marketing objectives and creatively tells Yahoo!s story

Partner with cross-functional subject matter experts to develop compelling material from each Yahoo! discipline that can be standardized for executive presenters, including customer case studies, category and/or audience research, ad formats, branded content, data policy and consumer control

Create program infrastructure to execute events, including an online library of turnkey presentations for regional sales teams to access via Yahoo!s online content management system

Ensure content and presentations are relevant and up to date with the latest marketing solutions and data

Work with cross-functional teams, including Sales, Marketing, Events, Communications and Product groups to execute thought leadership program in regional markets, including North America, Europe, Asia Pacific and Emerging Markets

Ensure that thought leadership program is synchronized with the consumer and trade marketing messaging and plans

Create a feedback mechanism with executive and sales teams to ensure content is compelling and/or adapt it for future events

Minimum Qualifications:

Demonstrated track record of supporting and executing successful marketing communications programs

Demonstrated project management skills, including planning, prioritizing, setting timelines and driving the delivery of work on multiple efforts concurrently

Strong familiarity with the digital space and knows how to demonstrate the value of online to our clients as well and internal stakeholders

Ability to work and thrive in a cross-functional, cross-geographical teams

Excellent communication, interpersonal, organizational, presentation and planning skills

Creative, high positive energy and an ability to execute a must

Bachelors Degree in Marketing or Communication with 5+ years of relevant experience; combination of agency and client side experience is strongly preferred
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